Ancestry.com

Problem: Why should you pay to hear your story? 

Solution: Because it's amazing. We knew that we had to tell an amazing story, just like the site does for many others. So two art directors got together and started writing historical fiction stories. We told the story of immigration, women suffrage, slavery and the industrial revolution. However, each person's story was based on the premise that: it starts with you. 

Art Directors: Me & Brooks Anderson