Problem: Why buy a Brita filter when you can just drink tap water? 

Solution: When it comes to water, Nothing is Better than having nothing in your water. 

Visual Solve: The Brita filter is used at the top of a pitcher so me and my partner wanted to show how the product worked through our ad. We doodled what is found in the water before the filter(chemicals, bacteria and animal particles), contrasted by the stark nothing-ness of the water after the filter.

Additions:  For the OOH extension we have a billboard that is not complete to show that there is nothing in the water, just like there is nothing on the billboard. The social media component includes an online filter for social media platforms. Facebook, for example, will have the ability to filer out any posts with a certain word that you don't want to see.

Art Directors: Me & Nicole Lewis