Problem: Econo Lodge is part of the Choice Hotel chain. Econo Lodge needs to distinguish itself as the easy stop on the road to simplify traveling.
Solution: Econo Lodge is the perfect stop for road trippers and those who don't expect to stop. Think: clean, comfortable and cheap. The lines prove true to road trippers and the art direction mimics the classic route 66 road trip scenery.
Additions: Website extension titled: What's in Your Review? This extension prompts guests when logging onto the hotel wifi to share photos and stories of where they have been. The user generated road-trip adventures will be published online and geo-tagged so that other visitors can be informed of activities nearby.
Merchandise: Door hangers for the hotel with shorter copy and cropped visuals.
Copywriter: Ashley Udell
Art Director: Me